New Delhi, May 16 (PTI) Rajdhani trains appear to be emerging as a sought after medium for brand promotion with 3G spectrum now joining the bandwagon for showcasing its features.
Coaches of south-bound trains will be used for promoting 3G spectrum, the third generation technology used to enhance mobile service in the country. The product details will be advertised through the vinyl wrappings of rakes’ interior and exterior.
Chennai, Bangalore and Thiruvanathapuram Rajdhanis are selected for its publicity, said a senior Railway Ministry official.
A Rajdhani has about 17 coaches and all of them will be used for disseminating information about 3G spectrum which include publicity materials such as internal display panels, important information about product features through leaflets and onboard sales promotional activities.
“Railways will earn Rs 33 lakh per rake for letting the train used for brand promotion.
http://www.ptinews.com/news/654957_3G-spectrum-ads-to-come-up-in-Rajdhani-trains
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