Rail Bandhu to be made available at waiting halls

Rail Bandhu, the onboard monthly magazine of railways, will now be made available at waiting halls, lounges and VIP visiting rooms at rail premises. Launched in May 2011, the glossy magazine published on the pattern of in-flight magazines, is being distributed freely to passengers in Rajdhani, Shatabdi and Duronto trains.

“Now, we have decided to provide Rail Bandhu at waiting halls, lounges and VIP visiting rooms at rail premises as recommended by the Passenger Amenities Committee”, said a senior Railway Ministry official.

The magazine was conceptualised with the specific purpose of bringing the railways closer to its main customers — the passengers.

The magazine will be kept at the custody of attendant of waiting halls who will be responsible for providing it to bonafide passengers for reading in the waiting halls and will collect it after reading.


Published in: on February 9, 2013 at 4:53 pm  Leave a Comment  

‘Rail Bandhu’: The railways’ new literary avataar

Barring potential issues with the election code of conduct for the upcoming West Bengal elections, this Rail Day on April 16 will bring about the fulfilment of one of Railways minister Mamataa Banerjee’s pet projects; the launch of “Rail Bandhu”, the first magazine by the Indian Railways.
To be distributed for free to passengers in premier trains, including the Rajdhanis and Shatabdis, the editorial content of the inaugural issue is at an advanced stage of planning.

“A write up on how Rabindranath Tagore lost and found the manuscript of the “Geetanjali’ in a London tube; vignettes of the saloon car travel during the British Raj, a story by famous novelist Ruskin Bond, these would be among the subjects that will be featured in the first issue”, magazine project head Derek O’Brian said.

The inaugural issue will also feature stories on the struggles of the Commonwealth and Asian Games gold medallists from the railway family.

According to the parameters set out, the publication will need to devote a minimum of 30 pages to news, events or features concerning the railways, while a total of another 30 pages of advertisements can be published.

Based on business models of in flight publications, the proposed Rail magazine will have the publisher bearing all costs.

With a print order of one lakh copies as an initial target, the publication is also being expected to carry articles and features that generate and sustain tourism interest in the domestic and overseas markets.

If the pilot project proves to be successful then a further ten lakh copies will be printed.

After stagnating on the drawing board for an entire year, the project moved forward last December, when the Northern Railways floated tenders inviting an Expression of Interest (EoI) for the publication on a turnkey basis.

The magazine’s editorial board will consists of Shuvaprasanna and Derek O’Brien, apart from senior railways officials.

“Previously, the governmental airways companies requested the passengers to leave behind the magazines distributed to them. But the Railways would like them to be carried back home by the passengers to magnify the image of Indian railways and grow confidence in their minds”, O’Brian said.


Published in: on December 8, 2011 at 3:22 pm  Leave a Comment  

New magazine to spice up rail travel

Railway minister Mamata Banerjee has decided to launch a new magazine “Rail Bandhu” on April 16 to mark the celebration of Railway Week across the country. The proposed magazine will be brought out by the railways on the pattern of magazines of the Air India and Indian Airlines. It will be the first of its kind in the railways.

According to a Railway Board official, “Rail Bandhu” will be distributed to passengers free of cost . The magazines will be made available in all premier trains, including the Rajdhani Express, Shatabdi Express and other mail and express trains, to provide entertainment to elite class passengers, he said.

The official said about 1 lakh copies of the magazine would be brought out initially. The railways intends to increase its number to 10 lakh in future so that it could be distributed in each zone of the railways. “The magazine will have 60 pages, of which 30 pages will have news items and articles while the remaining pages will cover other topics ,” he said, adding the railways has planned to publish interesting articles about Rabindranath Tagore’s famous work “Gitanjali”, vignettes of the saloon car travel during the British period and stories by Ruskin Bond in the inaugural issue.

Besides, the inaugural issue of the magazine will also feature stories about development of games and sports in the railways. Stories about success and achievements of outstanding railway sportspersons, including winners of gold, silver and bronze medals in the Commonwealth and Asian Games, will also be published in the inaugural issue, sources said.

“Rail Bandhu” will also highlight places of historical importance to visit by tourists. The railways has been running several pairs of tourist special trains to cater to the needs of tourists both from abroad and the country. “In fact, the railways has already declared development of tourism in the country on priority basis. The new magazine is likely to provide a variety of interesting stories about the railways at the country level,” the board official said.


Published in: on March 19, 2011 at 3:16 pm  Comments (1)  
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