WR puts illustrative display panel at railway stations

Western Railway has put up an illustrative display panel at Marine lines Railway station as part of developing it as “ Aadarsh station ” . As per announcement made by Minister for Railways Ku. Mamta Banerjee in her Railway budget speech , such illustrative display panels will be displayed at 18 suburban stations of Western Railway which are declared “ Aadarsh stations “.

The illustrative display panels contain information about adjoining landmarks / historical places / places of tourist interest . These panel will be made in Marathi , Hindi and English language . Information about Marine Drive , Parsi Agyari and Mumbadevi Temple has been displayed on the panel along with pictures put up at Marine lines station . Such panel will be put up at Charni Road station shortly followed by other Aadarsh stations in a phased manner .

http://203.176.113.182/WR/Tnewssubmit.jsp?newshead=1365

Railways to offer space in trains for advertisement

NEW DELHI: Railways have now decided to offer space in trains for advertisement to augment their revenue.

Each zone will choose five trains including Rajdhani and Shatabdi class of trains for utilising their space for product promotion — both in the interiors and exteriors.

“Along with advertising their products, the clients will also be responsible for the upkeep of the coaches, cleanliness and onboard sanitation of coaches,” said a Railway official.

The reserve price for product promotion has been fixed at Rs one crore in Rajdhani trains and Rs 50 lakh for Shatabdi trains.

However, the general manager can reduce the reserve price in these trains based on the recommendation of a committee, the official said.

Reserve price for other trains will be decided by senior officials of the respective zones subjected to the approval by the GM, he said.

Two years back, Railways allowed commercial publicity in a couple of Rajdhani trains and it yielded a good response from the advertisers, the official said.

http://economictimes.indiatimes.com/News/News-By-Industry/Railways-to-offer-space-in-trains-for-advertisement/articleshow/5005244.cms