DOOHM launches live digital hoardings

City based DOOHM, a leading dynamic digital out-of-home company, has launched live digital hoardings at Chennai Central, Egmore and Madurai Railway Stations.

As Tamil Nadu Government banned hoardings in the State, DOOHM’s digital hoarding’s offers advertisers an alternative solution to run their TV commercials in lieu of static branding.

Digital hoardings were powered with live feature, give news,weather, cricket scores, stocks and other real time updates.

This medium was also compatible with playing other formats like digital posters, ticker tape and infomercials, a company release here today said.

It said digital hoarding dimensions ranged from a minimum size of 10 sq ft and recently, DOOHM launched one of India’s biggest digital hoarding of 300 sq ft in Bangalore.

Spurred by positive response, DOOHM was planning to add 11 more digital hoardings at MRTS stations in the city and suburban Tambaram, it said.

The company had built a platform for both big and small advertisers. It has also drawn out a pan India network of LCD screens for advertisers across Airports, Business Locations like IT parks and BPOs, Malls, Clubs and Gyms.