Western Railway to play cinema slides

Western Railway has adopted a novel approach of playing cinema slides in theatres to spread the social awareness messages of anti trespassing, roof top travelling, cleanliness in railway premises, etc. Western Railway has made several cinema slides and in coordination with the District Collectors of Mumbai Main, Mumbai Suburban and Thane, will be playing these slides in the theatres and multiplexes.

In an all round effort to curb social evils of trespassing and roof top travelling, Western Railway has launched Anmol Jeevan campaign, also SMS campaign has been launched to spread awareness about safety at Unmanned Level Crossings. To further this campaign now Western Railway will play the cinema slides in theaters. It is not only an effective mode of communication but also has a wider reach across all the sects of society. In its efforts to curb the social evils and make travel more comfortable and safer, Western Railway is continuously exploring newer ways to reach its public and is committed to attain this objective over a period of time.
http://203.176.113.182/WR/Tnewssubmit.jsp?newshead=1384

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