IIM Bangalore overcame FMS (Delhi), SPJIMR (Mumbai) and IIM Ahmedabad who came in the second, third and fourth places respectively, in what can only be described as a hard fought final of ‘Lessons in Marketing Excellence’ (L.I.M.E). The finale was held yesterday at the Taj Mahal Palace Hotel, Mumbai. The Honourable Minister of Railways Shri Dinesh Trivedi was the Chief Guest for L.I.M.E Season 3. In the last 2 years, L.I.M.E has become one of the most prestigious and hard fought competitions among India’s top business schools. SPJIMR – Mumbai was rated as the most entertaining presentation through an audience voting system. However, IIM Bangalore were selected as the winners of L.I.M.E. season – 3 by a jury comprising of Geetu Verma, Executive Director – Foods division, Hindustan Unilever, Sanjay Pugalia, Managing Editor, CNBC Awaaz, Piyush Pandey, Chairman Ogilvy South Asia, Devi Prasad Pande, Advisor, Indian Railways and Anjali Goel, ED, Indian Railways. They were announced winners of ‘Lessons in Marketing Excellence – Season 3′ because of the novelty and originality of the ideas they pitched for. The cases not only reflected an in-depth research and understanding of the challenge but also provided focused and relevant solutions that were cost effective and easily implementable. The case study was offered by the Indian Railways, which is not only one of the world’s largest rail networks but also the backbone of the Indian economy and a potent symbol of the nation. The teams from the respective B- schools chalked up plans to enhance revenue and better the brand image. Speaking on at the event, Shri Dinesh Trivedi, Honourable Minister of Railways said: “I would like to compliment the participating teams and the judges who were evaluating them, because they have done a fabulous job. This challenge is indicative of the fact that when our young minds are given a task, they will get involved and come up with solutions. In the time constraint, they have begun to think about the railways in a new light. It would take a lifetime to understand the complexity of a system which has 14 lakh employees and an agricultural nation to nurture, which has a large part of its population residing in remote villages. We have 129 new projects, out of which only 14 are financially profitable, which is indicative of a very complex social issue as well.”
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